Your Products, Smarter

3D product configurators, BIM integration, and AI powered consulting assistants that help your customers find, specify, and order the right product in seconds.

Digital tools that make your products easier to find, specify, and buy.

Digital tools that make your products easier to find, specify, and buy.

Digital tools that make your products easier to find, specify, and buy.

3D Configurator

BIM Implementation

AI Assistant

Analytics & Insights

a blue drawing of a city with skyscrapers

Interactive 3D configurators that let engineers and architects explore, customize, and specify your products without waiting for a sales call. Customers select dimensions, materials, and options visually and receive technical specifications and pricing on the spot.

Real time 3D visualization of all product variants

Automatic generation of specification documents and datasheets

Embedded directly into your website with no separate login required

3D Configurator

BIM Implementation

AI Assistant

Analytics & Insights

a blue drawing of a city with skyscrapers

Interactive 3D configurators that let engineers and architects explore, customize, and specify your products without waiting for a sales call. Customers select dimensions, materials, and options visually and receive technical specifications and pricing on the spot.

Real time 3D visualization of all product variants

Automatic generation of specification documents and datasheets

Embedded directly into your website with no separate login required

Built for manufacturers who sell through specifications, not just catalogs.

If you have further questions, please reach out via our Contact page.

How long does it take to build a 3D configurator?

Do we need to maintain the BIM objects ourselves?

How is the AI assistant trained?

Can the configurator connect to our ERP or pricing system?

What if a customer configures something that is not producible?

How do we measure the impact?

Put your products at the point of decision.

Put your products at the point of decision.

Put your products at the point of decision.

Construction product manufacturers compete on more than just quality. The firms that win specifications are the ones whose products are easiest to find, configure, and integrate into a project. We build the digital tools that put your products at the point of decision.

5x

More product specifications through digital channels

5x

More product specifications through digital channels

5x

More product specifications through digital channels

80%

Reduction in repetitive technical inquiries

80%

Reduction in repetitive technical inquiries

80%

Reduction in repetitive technical inquiries

* Figures based on client implementation data. Actual results may vary depending on product range, market, and integration complexity.

person writing on white paper

Why partner with GSI Labs?

Practical Innovation

We do not build generic product configurators or off the shelf BIM libraries. Every tool is built around your specific product logic, your data structure, and your customers' workflows.

The configurator enforces your production rules. The BIM objects match your real specifications. The AI assistant speaks your technical language. Everything works because it was built for your products, not adapted from a template.

Strategic Edge

While your competitors still rely on PDF catalogs and email based inquiries, your customers configure, specify, and download your products in minutes.

That means more specifications, shorter sales cycles, and a digital presence that works around the clock without adding headcount. Over time, this compounds into a measurable competitive advantage in specification driven markets.

Next-level Team

Our team includes construction product specialists, BIM developers, and AI engineers who understand how specifications happen in the AEC industry. We know the difference between a Revit family and an Archicad object.

We understand what a specifier needs at the point of decision. That means no long onboarding, no explaining your market. We start building on day one.

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